Two invest in Brazil

Nouryon has broken ground for a new dedicated “customer experience and innovation centre” for home and personal care at Itupeva, Brazil. This is expected to be fully operational by the end of 2026, pending approval from local authorities and will bring the company’s total number of innovation centres worldwide to 15.

Facilities will include laboratories and experiential stations for formulation and testing collaboration with customers and for Nouryon’s own products, including fully bio-based chelates for cleaning applications and biopolymer-based personal care products. “By blending technical expertise with customer insights, Nouryon will deliver products that reflect the region’s cultural and environmental nuances while meeting evolving consumer needs,” the firm said.

Separately, Lubrizol has opened a new office in São Paulo. This will house multiple business functions and corporate departments, and “aims to add even more value to its customers, promote deeper collaboration among teams in a dynamic environment, and foster innovation,” the company claimed.

In addition to expanding its Beauty & Home applications laboratory, Lubrizol will open a new in vivo research lab focused on hair and skin. It will be come third Beauty Research Institute globally, expanding our R&D capacity and tapping into the region’s ethnic diversity to drive local innovation. The new laboratory is set to open in March 2026.