Done the right way, a heightened digital buying experience can strengthen relationships with customers, create new revenue streams, and insulate a company from disruption, say Mark Carlson (above) and David Dunn of SAP

David Dunn, global industry marketing lead for chemicals, at SAP, highlights the need for chemical companies to look at Industry 4.0 practices

Before 2020 spiralled into viral uncertainty, chemical manufacturers had the luxury of embracing digitalisation and Industry 4.0 practices on their own terms. No longer. The fallout from the COVID-19 pandemic has elevated the sense of urgency among chemical manufacturers to infuse their operations and their supply chains with Industry 4.0 capabilities.