Cosmetics industry gears up for the 4th in-cosmetics Latin America

Published: September 04, 2017

in-cosmetics Latin America 2017 is expected to be the biggest in the event’s four-year history. Aimed at formulators and R&D professionals in the personal care industry, the exhibition is set to welcome more than 3,000 visitors from all over the continent when it opens its doors at Expo Center Norte in São Paulo from 20-21 September 2017.

Latin America continues to be a key growth market for the global beauty industry. According to research by Mordor Intelligence, the Latin America (LATAM) Cosmetic Products industry is projected to reach $68.92bn by 2020. Rising disposable incomes, a greater inclination to spend more on appearance, a growing teenage population and large unpenetrated geographical regions are some of the drivers behind this growth. As a result, Latin America is expected to become the second largest market for cosmetics in the world after Asia-Pacific, with Brazil, Colombia, and Mexico set to power this growth.

Plans for the 2017 exhibition largely reflect the growth in the market. Not only is the event set to attract more visitors than in previous years, but it has also expanded its exhibitor and educational offering to cater to this growing audience. Visitors to the show can expect a highly targeted experience which is tailored to their specific professional interests. The focus, as ever, is on the world of personal care ingredients, products and testing services, however it will also include an educational programme offering unrivalled insights and experiences that will make a difference to businesses across the sector.

Why should formulators and R&D professionals attend in-cosmetics Latin America?

Feedback from previous visitors to the exhibition has been extremely encouraging. Karen Henríquez, Cramer, Technical Director Fragrance division, commented: "Our company is a fragrance’s manufacturer in the cosmetic industry and we attended in-cosmetics to search for new suppliers. As the show is focused on business, it was very positive.”

Other key reasons to attend include:

  • Focus: the exhibition is focused on raw materials and services for the personal care, fragrance and cosmetics market. The programme is designed specifically for this sector, meaning visitors can concentrate on the elements that are truly relevant to their business
  • Accessible: located in Brazil, the event provides a convenient and central meeting point for working in the Latin American cosmetics industry, meaning visitors do not always need to travel far to learn about the latest trends and innovations.
  • Networking and business: more than 200 international suppliers of raw materials, consumables, fragrances, laboratory equipment and testing/regulatory solutions, including 95% of the world’s largest suppliers such as Dow, Ashland, Croda, Lubrizol, Clariant, Solvay and Evonik exhibit at the event.
  • 360 Vision: the event provides a rich educational programme, delivering cutting edge content across a series of workshops, technical seminars, practical testing areas and marketing trends presentations.
  • Global: in-cosmetics Latin America is part of a portfolio that works with the same focus on markets such as Europe, Asia and North America.
  • Connecting the industry: Recognised as the key exhibition to connect Latin America with the world of innovation and cosmetic technology from Europe to Asia and the United States, in-cosmetics Latin America is also an event brimming with insights, innovations and breakthrough launches and this all under one roof. 


What are the top features this year?

NEW Make-Up Bar: an opportunity for exhibitors to showcase their expertise in colour cosmetics and for visitors to identify novel formulas for eye, skin, nail and lip products, helping them to source innovative pigments and technologies which deliver captivating and trend-setting colour cosmetics.

Formulation Lab: aimed at R&D staff only, the interactive Formulation Lab will offer free practical training sessions for professionals looking to learn more about how to create winning formulations under the guidance of beauty and cosmetics experts. The purpose-built laboratory sessions are very popular will include a focus on ‘Jelly Eyeshadow’ by Nikko Chemicals, “How to formulate a natural balm-to-oil texture” by Gattefossé do Brasil and a look at “How to develop formulations with innovative textures and optical effects” by Dow Chemical.

Sensory Bar: comprising a demonstration area where visitors can see, touch and smell innovative and unusual textures including jellies, butters, creams, powders, masks and balm, the Sensory Bar will also display exciting exhibitor-designed formulations, many of which use transformative textures, new fragrances and state-of-the-art pigments.

NEW Protection Showcase: an area highlighting products and raw materials that have anti-aging and anti-pollution benefits along with UV protection, anti-insect products and other protective ingredients.

Innovation Zone: the event’s most popular area, the Innovation Zone will showcase brand new personal care products that are either being launched at the show or were launched eight months before the exhibition, allowing manufacturers to gain inspiration for their future product formulations and see everything that is NEW in one place.

Education and professional training: in addition to the extended feature line-up, cosmetics manufacturers will have the opportunity to access the educational content across a variety of workshops, presentations and technical seminars, dealing with topics from the latest industry trends to products, ingredients, technologies and current regulatory issues. ITEHPEC will also lead a Technical Workshop on “Trends, Challenges and New Pathways for the Cosmetics Industry,” with specialists on hand to present several current topics, pose reflections and give insights into the cosmetics industry.

In the Marketing Trends Theatre, leading market research houses will present their latest data on a variety of subjects including Men’s Grooming in Latin America by Euromonitor International, 2019 spring-summer beauty trends heading towards Latin America by the editor of Cosmopolitan Brasil and Hair Color trends spring/summer 2018 by Beautystreams to name a few.

Also returning to the event will be the ever-popular Cosmetics & Toiletries panel on biodiversity, assessment and regulations among other topics.

in-cosmetics Latin America will take place from 20-21 September 2017 at the Expo Center Norte – Blue Pavilion, São Paulo, Brazil. For more information visit and register to attend for free.




Copyright © 2017 Mack Brooks Speciality Publishing.